Kelly Lucente is a CEO, Author and Brand Strategist who focuses on growing small to Fortune 500 brands, assisting them in differentiating themselves to move the needle through strategic brand positioning. She is the Founder and Creative Director of Re-Tool Marketing™, a boutique branding agency and Brand by Kelly™, her personal branding off-shoot in Minneapolis, MN. Kelly has a strong point of view and people listen. Her content has one common thread and one sole purpose… to educate small business owners on everything “brand” related that will help them eliminate the voice in their head saying, “I had no idea.”
With 30 years experience in marketing and sales, Kelly is known for her disruptive approach to getting brands noticed. She has worked with nationally noteworthy brands such as RE/MAX, Pearle Vision, Rollerblade, and Mattamy Homes, North America’s largest home builder (and only second to Pepsi in brand recognition). Kelly is the author of MOO-LAH-GY, a handbook for the entrepreneur and small business owner which offers practical solutions to frequently asked questions within the brand and positioning space.