The HOW Conference

Having a business is more than an idea and a business card with your name on it. The HOW Conference brings the Help to YOU. We’re all about Helping Others Win.

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The Venue

Well, we started out in Minneapolis in 2017 and sold out! Then we had to do this “Virtual Thing” for a while, and we learned a bit, scaled a business, then WENT GLOBAL (we want to share that too…) and now…we are once again, LIVE! And for those that can’t make the trip to be in the room…you can join us virtually in our interactive format!

Rooms blocked for The HOW Conference!

Special room rates for attendees. 

Contact The Sheraton Hotel
676 Bielenberg Drive, Woodbury, MN, 55125
(651) 209-3280

Minnesota is home to 16 of the top Fortune 500 companies. We are a thriving community of theatre, think tanks, and successful small businesses. We have 10,000 lakes, a million great ideas, and an endless supply of entrepreneurs that will show you HOW to grow and run a successful business empire.

What happens when you bring a team of some of the best minds in business together?

You get The HOW Conference.

Kelly Jahner-Byrne will lead the charge and offer rock solid tactics to, achieve your goals, and take your business to the next level. The HOW Conference is a day long experience that includes, a deep dive into the HOW to grow your business, build new relationships, grow your network, gain leads, build confidence, participate in structured networking, sell more effortlessly, learn accountability strategies that improve performance, learn from industry experts, meet Sponsor Partners with great ideas—just like yours, and more! WHEW!

The HOW Conference is a unique collaboration between entrepreneurs from across the country to meet, connect and grow. That’s why we sell out every year! RESULTS!

Helping Others Win

Our event exists to Help Others Win! Founded in 2017 we serve a niche that helps entrepreneurs connect, network and learn so they can grow their business with true support. This boutique event has grown, survived and thrives as we incorporate speakers, sponsors and success stories in a day to work ON your business and not just IN IT!

Here are the 5 Key points we focus on.

  • Networking – grow your connections, Confidence build you and your brand, Accountability best practices and hacks, Sales and serving as you sell, Help others win with your products and services.
  • Target Audience: Our demographics…Over 70% are female and have a higher education. 50% have worked in a managerial role in a corporate setting at some point in their career. Nearly 50% are solo-preneurs, owner of a company or partner. Our virtual audience has viewed from 6 countries. 10% are looking for a new business or wish to expand their idea into a business. 30% have attended the conference previously. 85% of repeat attendees have done business with someone they met at the conference or received a closed-business referral. Yes, that’s WHY they come back year after year.
  • Benefits of Sponsorship: Our partners have a captive audience and the opportunity to meet them face to face. Each sponsorship level gives you exclusive access to attendees and business exposure for your organization.
  • Marketing: TheHOWConf is marketed through chambers of commerce in the SE metro, our email campaign, social media channels. Branded graphics are available to your organization with your logo to utilize in your marketing campaigns. Your organization will have access to virtual tickets to share with your clients and potential clients. Our live tickets sell out each year.

Are you ready?


The Sheraton Hotel
676 Bielenberg Drive, Woodbury, MN, 55125
(651) 209-3280


September 12th, 2023