Logo for the 10th annual 'The How' conference with black background, white and yellow text, and a black border.
Get Your 2026 Ticket Today!

Conference - Tuesday, September 29th, 2026

Little Black Dress Celebration Monday, September 28th (VIP+ Ticket Holders & Sponsors Only)

The Mosaic Venue, 817 5th Avenue S. Minneapolis, MN 55404

SPONSORSHIP
Impact Maker Award
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Your Next Best Step

Experience The HOW Conference: Create Momentum

This year, The HOW Conference features dynamic speakers delivering powerful, TED Talk-style sessions, a panel and afternoon breakout sessions. Each will share their brightest tip for success — and leave you with one unforgettable word of inspiration.

Get ready to say goodbye to business frustrations and hello to proven strategies that build confidence, drive accountability, sharpen sales skills, and open doors through powerful networking.

Designed for women professionals and entrepreneurs, this transformative event is your opportunity to unlock your potential, gain real-world tools, and elevate your business to the next level.

Join us and be part of a movement where momentum meets excellence and your future is the focus.

2026 HOW Conference Partners

  • Logo for The Know Companies featuring black handwritten-style text on a light gray background.

    The HOW Companies

  • Hellmuth & Johnson

    Hellmuth & Johnson

  • Birch Solutions

    Birch Solutions

  • The Events Paige

    The Events Paige

  • Kelly Leadership Institute

    Kelly Leadership Institute

  • Bridgeman's Ice Cream

    Bridgeman's Ice Cream

  • Christian Chamber of Commerce

    Christian Chamber of Commerce

  • MYTECH Partners

    MYTECH Partners

  • Choice Bank

    Choice Bank

  • TruMix Advisors

    TruMix Advisors

  • The image features the words 'Divorce' in bold black uppercase letters and 'Smart' in a stylish cursive font, with 'Smart' overlapping and intertwined with the word 'Divorce'.

    Divorce Smart

  • Logo for North Risk Partners, featuring a circular graphic and the company name underneath.

    North Risk Partners

  • Marketers Community

    Marketers Community

  • Sentry Bank

    Sentry Bank

  • Trinet

    Trinet

  • 6th & Broadway

    6th & Broadway

  • A.J. Albert Plumbing

  • Goosehead Insurance

    Goosehead Insurance

  • KS95

    KS95

  • Carlos Creek Winery

    Carlos Creek Winery

Grab Your Ticket Today

Get in the room, build momentum and create business-changing connections!

Reserve Your Seat Now!

FAQs

Who should attend?

The HOW Conference is for ambitious women business owners, executives, leaders, sales professionals, and entrepreneurs who want to grow their network, strengthen their confidence, sharpen their communication skills, and create real business momentum. If you're ready to connect with like-minded professionals, gain practical strategies, and take action on your goals, you'll feel right at home at The HOW Conference.

What is the dress code for The HOW Conference?

Business casual to business chic—dress in a way that makes you feel confident, comfortable, and ready to connect. The HOW Conference is all about building relationships, learning, and growing your business, so come prepared to make a great impression.

*For VIP+ attendees joining the Little Black Dress Event on September 28, cocktail attire is suggested. While a little black dress is certainly welcome, it's not required. Wear what makes you feel your best and ready for an event full of connection and celebration.

Are there vendor or sponsor opportunities available?

Absolutely! Sponsoring The HOW Conference puts your brand in front of ambitious women business owners, leaders, and decision-makers. It's a powerful opportunity to build visibility, make meaningful connections, and align your company with one of the Midwest's premier women's business events. (Click here for details)

What can I expect to take away from the conference?

New connections. New ideas. New momentum.

Learn from 15+ best-selling authors and expert speakers through TED-style talks, one engaging panel discussion, and interactive workshops. You'll gain practical strategies for leadership, sales, communication, technology, confidence, and business growth.

The HOW Conference is also known for its signature Strategic-Structured Networking™ rounds, designed to help you make meaningful connections while learning the art of networking. You'll discover common networking mistakes that can damage confidence and credibility, learn how to make a memorable first impression, and master the follow-up strategies that turn conversations into lasting relationships and opportunities.

You'll leave with actionable ideas, valuable connections, and the momentum to move your business and career forward.

Is there a room rate at the hotel?

Absolutely! We’ve struck a deal with the hotel that’s so good, it’ll make you want to do a happy dance in your entrepreneur shoes. The special room rate we’ve secured is as delightful as finding money in your blazer pocket just when you need it most. It’s a steal that’ll leave you feeling like a savvy business pro, and your wallet will thank you too. So, don’t miss out on this fantastic opportunity to stay in style without breaking the bank. Book your room now and get ready to indulge in some seriously sweet dreams.

Book your room for The HOW Conference (coming soon)

Why should I get a VIP+ ticket?

By securing a VIP+ ticket to our conference, you’ll unlock a whole new level of fabulousness. Discount room rates for attendees. Plus, as a VIP+, you’ll get exclusive access to the networking breakfast and the little black dress event, where connections will flourish, inspiration will flow, and memories will be made. Don’t miss out on this opportunity to be a part of something truly extraordinary. Grab your VIP+ ticket now and prepare to be connected and inspired like never before.