Logo for the 10th annual 'The How' conference with black background, white and yellow text, and a black border.
Get Your 2026 Ticket Today!

Conference - Tuesday, September 29th, 2026

Little Black Dress Celebration Monday, September 28th (VIP+ Ticket Holders & Sponsors Only)

The Mosaic Venue, 817 5th Avenue S. Minneapolis, MN 55404

SPONSORSHIP
Impact Maker Award
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A conference room filled with people seated at round tables, listening to a speaker at the front. The room has a projector and two screens displaying a presentation titled 'Boost Your Sales!'.
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Two women are facing each other and talking. One woman has blonde hair, is wearing a blue suit, and high-heeled sandals. The other woman has gray hair, is wearing earrings and a blue shirt. They are standing in a conference room with tables, chairs,
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A woman standing in front of an audience at a conference titled 'The How Conference.' The conference room has large windows, round tables with white tablecloths, and an audience of diverse attendees listening to the speaker.
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People standing in two lines facing each other in a conference room, engaging in a networking or professional exchange, some holding smartphones and name badges.
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A woman speaking on stage at 'The Show Conference,' standing in front of three colorful banners, with an audience and conference tables in the foreground.
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Your Next Best Step

Experience The HOW Conference: Create Momentum

This year, The HOW Conference features dynamic speakers delivering powerful, TED Talk-style sessions, a panel and afternoon breakout sessions. Each will share their brightest tip for success — and leave you with one unforgettable word of inspiration.

Get ready to say goodbye to business frustrations and hello to proven strategies that build confidence, drive accountability, sharpen sales skills, and open doors through powerful networking.

Designed for women professionals and entrepreneurs, this transformative event is your opportunity to unlock your potential, gain real-world tools, and elevate your business to the next level.

Join us and be part of a movement where momentum meets excellence and your future is the focus.

2026 HOW Conference Partners

  • Logo for The Know Companies featuring black handwritten-style text on a light gray background.

    The HOW Companies

  • Hellmuth & Johnson

    Hellmuth & Johnson

  • Birch Solutions

    Birch Solutions

  • The Events Paige

    The Events Paige

  • Kelly Leadership Institute

    Kelly Leadership Institute

  • Bridgeman's Ice Cream

    Bridgeman's Ice Cream

  • Christian Chamber of Commerce

    Christian Chamber of Commerce

  • MYTECH Partners

    MYTECH Partners

  • Choice Bank

    Choice Bank

  • TruMix Advisors

    TruMix Advisors

  • The image features the words 'Divorce' in bold black uppercase letters and 'Smart' in a stylish cursive font, with 'Smart' overlapping and intertwined with the word 'Divorce'.

    Divorce Smart

  • Logo for North Risk Partners, featuring a circular graphic and the company name underneath.

    North Risk Partners

  • Marketers Community

    Marketers Community

  • Sentry Bank

    Sentry Bank

  • Trinet

    Trinet

  • 6th & Broadway

    6th & Broadway

  • A.J. Albert Plumbing

  • Goosehead Insurance

    Goosehead Insurance

  • KS95

    KS95

  • Carlos Creek Winery

    Carlos Creek Winery

  • Cari Ann Carter Group

    Cari Ann Carter Group

  • The Steady Elevation

    The Steady Elevation

Grab Your Ticket Today

Get in the room, build momentum and create business-changing connections!

Reserve Your Seat Now!

Frequently Asked Questions

  • The HOW Conference is for ambitious women business owners, executives, leaders, sales professionals, and entrepreneurs who want to grow their network, strengthen their confidence, sharpen their communication skills, and create real business momentum. If you're ready to connect with like-minded professionals, gain practical strategies, and take action on your goals, you'll feel right at home at The HOW Conference.

  • Business casual to business chic—dress in a way that makes you feel confident, comfortable, and ready to connect. The HOW Conference is all about building relationships, learning, and growing your business, so come prepared to make a great impression.

    *For VIP+ attendees joining the Little Black Dress Event on September 28, cocktail attire is suggested. While a little black dress is certainly welcome, it's not required. Wear what makes you feel your best and ready for an event full of connection and celebration.

  • By securing a VIP+ ticket to our conference, you’ll unlock a whole new level of fabulousness. Discount room rates for attendees. Plus, as a VIP+, you’ll get exclusive access to the networking breakfast and the little black dress event, where connections will flourish, inspiration will flow, and memories will be made. Don’t miss out on this opportunity to be a part of something truly extraordinary. Grab your VIP+ ticket now and prepare to be connected and inspired like never before.

  • Absolutely! Sponsoring The HOW Conference puts your brand in front of ambitious women business owners, leaders, and decision-makers. It's a powerful opportunity to build visibility, make meaningful connections, and align your company with one of the Midwest's premier women's business events. (Click here for details)

  • New connections. New ideas. New momentum.

    Learn from 15+ best-selling authors and expert speakers through TED-style talks, one engaging panel discussion, and interactive workshops. You'll gain practical strategies for leadership, sales, communication, technology, confidence, and business growth.

    The HOW Conference is also known for its signature Strategic-Structured Networking™ rounds, designed to help you make meaningful connections while learning the art of networking. You'll discover common networking mistakes that can damage confidence and credibility, learn how to make a memorable first impression, and master the follow-up strategies that turn conversations into lasting relationships and opportunities.

    You'll leave with actionable ideas, valuable connections, and the momentum to move your business and career forward.

  • Absolutely! We’ve struck a deal with 2 hotels that’s so good, it’ll make you want to do a happy dance in your entrepreneur shoes. Elliot Park Hotel or Hyatt Place.

    Book your room for The HOW Conference.

    • Hyatt Place

    • To make your reservation, please book through the group booking link provided or call the hotel directly at 612-333-3111. When calling, please reference The HOW Companies and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.

      Parking:$20 per vehicle, per night.

      Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax

    • Elliot Park Hotel

    • To make your reservation, please book through the group booking link provided or call the hotel directly at 612-389-2300. When calling, please reference The HOW Conference and provide the dates of your stay to receive the group rate. Please note that the reservation cut-off date is Tuesday, September 15, 2026. Reservations made after this date are subject to availability and prevailing rates.

      Parking: Valet parking is available directly in front of the hotel for $54 per vehicle, per night.

      Cancellation Policy: Reservations may be canceled without penalty until 11:59 PM local hotel time, two (2) days prior to arrival. Cancellations made after this deadline will incur a fee equal to one night's room and tax