Kelly Lucente

Kelly Lucente doesn’t just build brands, she transforms them.

With over 30 years in marketing and branding, she’s the powerhouse behind Re-Tool Marketing, helping businesses break barriers and stand out in crowded markets.

From startups to Fortune 500s like Pepsi and RE/MAX, her expertise turns vision into value.

As a speaker, CEO, and mentor, Kelly brings a no-nonsense approach to strategy and success.

She also serves on the advisory board for the Entrepreneurship In Action program at the University of Minnesota, shaping the next generation of business leaders.

When it comes to branding, Kelly doesn’t follow trends—she creates them.